Prime Video - Wizards of Baking
Services:
Art Director
Industry:
Year:
2024
Project Overview
Prime Video UK required a visually engaging set for a promotional shoot featuring James and Oliver Phelps, the hosts of their new show, "Wizards of Baking." The shoot aimed to capture the playful spirit of the show by having the actors construct a Harry Potter-themed object using plastecine while answering questions about their new venture. The set needed to effectively convey the magical and whimsical atmosphere of the show.
Scope of Work
Conceptualized the Set: Developed a mood board and sourced all necessary elements to create a visually captivating and on-brand set. This included:
- Key elements: Table, tablecloths, old books, Harry Potter train decoration, candles, candle holders, Sorting Hat, hotel luggage carrier, premium plastecine, clay molding tools, crafting mats, potion jars, two roller banners with show artwork, two aprons, and two gold pots with preserved flowers and feathers.
The set successfully captured the essence of the "Wizards of Baking" show, providing a visually engaging backdrop for the interview.
The carefully curated elements, including the Harry Potter-themed decorations and the whimsical use of plastecine, created a playful and magical atmosphere that perfectly complemented the show's brand identity.
The set contributed significantly to the overall success of the shoot, resulting in captivating promotional content for Prime Video UK.
The resulting promotional video garnered over half a million views on Prime Video's Instagram page, demonstrating the effectiveness of the set design in capturing audience attention.
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