Prime Video - Nella Rose
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Services:
Art Direction
Industry:
Year:
2024
Project Overview
Prime Video UK required a dynamic and engaging social media campaign featuring influencer Nella Rose.
The concept, "Coffee for a Question?", involved interviewing members of the public about their dating lives and experiences with dishonesty. This required the creation of two distinct on-street coffee bar sets for filming across two days.
Scope of Work
Conceptualization & Design:
- Inspiration: Based on an AI-generated image, I developed a detailed mood board and itemised list of all necessary prop
- Set Design:
Day 1: Created a realistic and visually appealing coffee bar set, sourcing and styling all elements including:
- Coffee bar
- Coffee machine
- Pastry basket & pastries
- Takeaway coffee cups, lids & bespoke "question" stickers
- Plants
- Chalkboard & chalk
- Coffee bean grinder & beans
Day 2: Transformed the set for the Christmas theme, incorporating:
- Mini Christmas tree
- Lights
- Christmas tree decorations
- Festive penguin cookies
- Logistics: Managed the sourcing, delivery, and return of all props, including liaising with suppliers for larger items.
- On-Set Styling: Art directed the set-up and styling, ensuring a visually compelling backdrop for Nella Rose's interviews.
- Post-Production: Efficiently cleaned and packed down the set, returning all items to their respective vendors.
The "Coffee for a Question?" campaign proved to be a resounding success for Prime Video UK.
The unique and visually engaging coffee bar sets, meticulously designed and styled, provided a strong foundation for the interviews, enhancing their overall impact and contributing significantly to the campaign's success.
The project was delivered on time and within budget, demonstrating efficient project management and a commitment to client satisfaction. This successful collaboration resulted in a positive and productive working relationship with Prime Video UK.
The campaign garnered significant attention, achieving 1.365 million views across Prime Video UK and Nella Rose's Instagram, demonstrating the effectiveness of the creative direction and the impact of the visually compelling sets.
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