Williams Racing FW44 - Livery Launch
Services:
Stylist
Industry:
Motosport
Year:
2023
Project Overview
Williams Racing unveiled the FW44, its all-new Formula 1 car, during an exciting livery launch that celebrated innovation, speed, and design excellence. The shoot aimed to capture the striking aesthetics of the FW44 while showcasing the team’s bold new livery. The styling was a crucial element in complementing the cutting-edge design of the car and presenting a cohesive and dynamic brand image for Williams Racing.
Scope of Work
- Styled team members, including drivers and spokespeople, to align with the sleek and professional brand identity of Williams Racing.
- Curated wardrobe selections that emphasized the futuristic and high-performance ethos of the FW44.
- Worked on-set to ensure the styling harmonized with the vibrant livery and lighting setup.
- Maintained continuity across multiple shots and angles to deliver a polished, unified visual narrative.
The styling for the FW44 livery launch required a precise balance of professionalism, innovation, and energy to match the car's cutting-edge design. I selected wardrobe pieces that featured clean lines, bold color accents, and materials that mirrored the sleek aesthetics of the FW44. The drivers’ attire highlighted their roles as high-performance athletes, while team representatives were styled in polished, modern looks that reflected the brand’s legacy and forward-thinking vision.
On set, I worked closely with the creative team to ensure the wardrobe complemented the car's livery and the overall visual concept. Attention was paid to how the clothing interacted with the lighting and camera angles, ensuring the styling elevated the striking visuals of the FW44.
The resulting campaign effectively highlighted the sophistication and dynamism of the FW44 while reinforcing Williams Racing’s innovative brand identity. The cohesive styling contributed to a launch that resonated with fans and set the tone for an exciting Formula 1 season.
.png)
.jpg)