Sweaty Betty

Services:

Stylist

Industry:

Sportswear

Year:

2024

Project Overview

As the stylist for a recent series of e-commerce shoots for Sweaty Betty, a leading activewear brand, I was responsible for ensuring each garment was presented in its most visually appealing and marketable form.

Scope of Work

Pre-Production:

Garment Preparation: Thoroughly steamed and pressed all clothing items to ensure a crisp and professional appearance.
Organization: Methodically organised all garments for efficient access during the shoot, including color-coding and categorising by style and size.

On-Set Styling:

Model Styling: Worked closely with the model on set, ensuring each look aligned with the brand's aesthetic and the specific campaign goals.
Styling Direction: Provided creative input on styling choices, including layering, accessorising, and overall styling direction to enhance the visual appeal of each garment.
On-Set Organisation: Maintained order and efficiency on set by ensuring garments were readily available and organised for quick changes.

Post-Production:

Wardrobe Management: Accurately accounted for all garments used during the shoot and ensured their safe return to the stock wardrobe.

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This project demanded meticulous attention to detail, strong organisational skills, and a keen understanding of fashion and styling principles.

By effectively preparing garments, providing creative styling direction, and maintaining a well-organised workflow, I helped ensure the success of the Sweaty Betty e-commerce shoots.

The high-quality images produced will be used to showcase the brand's products online and drive sales.