Suzuki Swift
Services:
Stylist
Industry:
Automotive
Year:
2024
Project Overview
Suzuki launched a campaign to promote the new Suzuki Swift, highlighting its modern design, dynamic performance, and youthful appeal. The shoot aimed to position the Swift as the perfect car for those seeking style, versatility, and an adventurous lifestyle. The styling needed to reflect the car’s energetic and contemporary personality while appealing to a broad demographic of young, active individuals.
Scope of Work
- Styled models to reflect the vibrant and dynamic brand identity of the Suzuki Swift.
- Curated wardrobe selections that complemented the car’s modern design and energetic tone.
- Cllaborated with the creative team to ensure the styling aligned with the campaign’s narrative and target audience.
- Worked on-set to adjust and maintain wardrobe continuity across multiple scenes.
The styling for the Suzuki Swift campaign focused on conveying a sense of energy, confidence, and style. I selected casual yet trendy wardrobe pieces that reflected a youthful, active lifestyle. Bright colors and contemporary cuts were incorporated to align with the Swift’s bold and modern design.
Each look was tailored to the campaign’s various scenarios, from urban driving to outdoor adventures, ensuring the wardrobe resonated with the target audience while enhancing the car’s aesthetic appeal. On set, I worked closely with the creative team to fine-tune the styling, ensuring seamless integration with the vibrant visuals and dynamic scenes.
The resulting campaign successfully captured the spirit of the Suzuki Swift, presenting it as a stylish and versatile car for a modern, adventurous audience. The cohesive styling added depth to the narrative, creating a polished and engaging visual story that resonated with viewers.
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