Nutella

Services:

Art Direction

Industry:

Food and Beverage

Year:

2024

Project Overview

Nutella launched a campaign to promote its delicious Nutella Biscuits, showcasing their rich, creamy filling and golden, crispy exterior. The campaign aimed to position the biscuits as the perfect treat for everyday indulgence, appealing to families and snack lovers alike. The styling played a key role in creating visuals that emphasized the biscuits’ irresistible appeal and complemented the brand’s warm and approachable identity.

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Scope of Work

Styled models and props to reflect the cozy and inviting tone of the campaign.
Curated wardrobe selections for models to create a relatable and family-friendly aesthetic.
Selected and arranged tableware, textiles, and other elements to enhance the product presentation.
Collaborated with photographers and the creative team to ensure a cohesive visual narrative that aligned with Nutella’s brand image.

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The styling for the Nutella Biscuits campaign was designed to evoke warmth, comfort, and indulgence. I selected wardrobe pieces in soft, neutral tones with pops of color to reflect a cozy, family-oriented atmosphere. The props included rustic wooden platters, elegant tableware, and warm-toned linens to create a welcoming setting that showcased the biscuits as the perfect treat for any moment.

On set, I worked closely with the food stylists to ensure the biscuits were displayed in the most appealing way, highlighting their golden texture and creamy filling. The wardrobe and props were carefully arranged to enhance the storytelling, creating an environment that felt both aspirational and attainable.

The final campaign successfully captured the essence of Nutella Biscuits, presenting them as a delightful addition to life’s simple pleasures. The styling contributed to the campaign’s warm, inviting visuals, helping Nutella connect with its target audience and reinforce its position as a beloved global brand.

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