De Beers
Services:
Lead Stylist
Industry:
Luxury Goods
Year:
2019
Project Overview
De Beers, an iconic name in luxury jewellery, required a styling expert to elevate their latest campaign shoot. The goal was to highlight their exquisite diamond collections with a timeless yet contemporary aesthetic that would resonate with their sophisticated clientele. The shoot aimed to showcase the artistry of De Beers' designs while creating a captivating visual narrative for both print and digital media.
Scope of Work
- Collaborated with the creative team to define the visual direction for the campaign.
- Curated wardrobe selections that complemented De Beers' jewellery, enhancing its brilliance without overpowering the designs.
- Sourced and styled accessories to align with the brand’s luxurious image.
- Worked closely with photographers and art directors to ensure a cohesive look across all campaign visuals.
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The project focused on balancing elegance and modernity to showcase De Beers' signature diamond pieces. I carefully selected wardrobe pieces in neutral tones and luxurious fabrics, such as silk and cashmere, to serve as the perfect backdrop for the jewellery. Each outfit was chosen to highlight the intricate craftsmanship of the diamonds, ensuring they remained the focal point of the images.
Accessories and styling details were kept minimal to avoid detracting from the jewellery, while thoughtful layering added depth and sophistication to the visuals. During the shoot, I collaborated with the creative team to adjust styling as needed, ensuring every shot aligned with the brand's vision.
The resulting campaign achieved a refined and cohesive aesthetic, successfully capturing the essence of De Beers' brand identity and showcasing their jewellery as timeless works of art.
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