BT Sport - Europa Launch Final

Services:

Stylist

Industry:

Sport

Year:

2022

Project Overview

BT Sport created an energetic and visually dynamic advert to promote the Europa League Final. The campaign blended live music from a rock band with thrilling football clips to capture the excitement and passion of the tournament. The styling for the project needed to reflect the bold, high-energy atmosphere of the advert while resonating with sports and music audiences alike.

Scope of Work

Styled the rock band with a bold and edgy look to complement their performance and align with the advert’s dynamic tone.
Curated wardrobe selections that balanced individuality for each band member while maintaining a cohesive group aesthetic.
Ensured the styling reflected the high-energy fusion of live music and football, connecting the two elements seamlessly.
Worked on-set to make adjustments, ensuring the wardrobe fit perfectly with lighting, movement, and on-camera dynamics.

The styling for the BT Sport Europa Final Launch advert centered on creating a bold and energetic look for the rock band that matched the intensity of the football action. I curated a wardrobe featuring leather jackets, denim, graphic tees, and accessories that exuded rock-and-roll energy while allowing each band member’s personality to shine through.

Special consideration was given to how the wardrobe would interact with the lighting and movement, ensuring that the outfits popped on camera without detracting from the football clips. Throughout the shoot, I collaborated with the creative team to maintain wardrobe continuity and make adjustments as needed to align with the advert’s fast-paced visuals.

The final advert successfully blended the excitement of live music with the drama of football, with the styling playing a key role in enhancing the energy and connecting the two worlds. The campaign resonated with audiences, effectively building anticipation for the Europa League Final.