Bourjois - Nude Valentine
Services:
Stylist
Industry:
Cosmetics
Year:
2019
Project Overview
Bourjois launched the Nude Valentine lipstick campaign to celebrate timeless beauty and confidence with a soft, romantic touch. The campaign highlighted the versatility of the lipstick shade, showcasing how it complements a variety of looks for every occasion. The styling needed to reflect the elegance and natural allure of the product while appealing to a modern, fashion-conscious audience.
Scope of Work
- Styled models with wardrobe choices that enhanced the campaign's romantic and sophisticated theme.
- Curated outfits that complemented the soft, neutral tones of the lipstick while maintaining a modern edge.
- Collaborated with the creative team to ensure the wardrobe aligned seamlessly with the brand’s vision.
- Provided on-set support for wardrobe adjustments and continuity across different shots.
The styling for the Bourjois Nude Valentine lipstick campaign was designed to evoke elegance, romance, and versatility. I selected wardrobe pieces in soft, flowing fabrics and neutral shades to create a cohesive look that harmonized with the lipstick’s warm, natural tones. Accessories were kept minimal to maintain focus on the product while adding subtle sophistication.
The wardrobe choices reflected the everyday elegance Bourjois aimed to convey, showcasing how the Nude Valentine lipstick could be seamlessly incorporated into a variety of personal styles. Whether paired with casual chic or understated evening wear, the styling demonstrated the lipstick's adaptability and appeal.
On set, I worked closely with the makeup artists and photographers to ensure the wardrobe enhanced the overall aesthetic and aligned with the brand’s messaging. The final campaign captured the essence of Bourjois’ timeless beauty, with styling that elevated the product and resonated with the target audience.
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